YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube content is holding them back. After helping dozens of companies expand from SEO to YouTube, I’ve discovered that YouTube is … Read more
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients, it’s putting the cart before the horse. As an agency, managing cash flow is one of the most challenging aspects of the job. Asking every … Read more
Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine to drop their lawsuit, which would have the effect of enabling Mullenweg to resume his campaign to drive WP Engine out of business. A WordPress … Read more
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search … Read more
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links … Read more
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected to grow the most in the next five years. Here’s what you need to know. AI’s Impact On Job Market The report surveyed over 1,000 … Read more
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more on video and social platforms like YouTube and TikTok to reach audiences. These trends suggest the need to refine strategies and embrace new technologies to … Read more
The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a U.S. ban by January 19. The law, passed last year, is based on national security concerns related to TikTok’s data practices and its ties to the Chinese government. The case … Read more
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while casting blame on WP Engine for its decision to minimize contributions. The entire statement uses double-speak, pretextual statements and passive-aggressive language to portray itself as … Read more
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience … Read more