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Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search … Read more
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links … Read more
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected to grow the most in the next five years. Here’s what you need to know. AI’s Impact On Job Market The report surveyed over 1,000 … Read more
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more on video and social platforms like YouTube and TikTok to reach audiences. These trends suggest the need to refine strategies and embrace new technologies to … Read more
The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a U.S. ban by January 19. The law, passed last year, is based on national security concerns related to TikTok’s data practices and its ties to the Chinese government. The case … Read more
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while casting blame on WP Engine for its decision to minimize contributions. The entire statement uses double-speak, pretextual statements and passive-aggressive language to portray itself as … Read more
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience … Read more
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic … Read more
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive. From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a … Read more
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as other industries, you might be in a tough spot trying to figure out how to get it done. No matter … Read more