Everything You Need To Know

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search … Read more

How To Rank On Google’s AI Overviews

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links … Read more

Publishers Pivot To Video As AI Disrupts Search Traffic

A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more on video and social platforms like YouTube and TikTok to reach audiences. These trends suggest the need to refine strategies and embrace new technologies to … Read more

Will The Supreme Court Pull The Plug?

The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a U.S. ban by January 19. The law, passed last year, is based on national security concerns related to TikTok’s data practices and its ties to the Chinese government. The case … Read more

Automattic Turns Against WordPress Community Itself

Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while casting blame on WP Engine for its decision to minimize contributions. The entire statement uses double-speak, pretextual statements and passive-aggressive language to portray itself as … Read more

Email Marketing: An In-Depth Guide

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience … Read more

What You Need to Know

NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive. From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a … Read more

Join WhatsApp