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Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with a surprising impact. Google’s Previous Updates Were Big I have been doing SEO for 25 years and have been … Read more

Google’s John Mueller answered a question on Reddit about Googlebot crawling and the completeness of the snapshot. The person asking the question received a response that touched on edge cases and temporal anomalies in crawling. A Googlebot “screenshot” refers to a representation of what a web page looks like to Googlebot. What a web page … Read more

Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff discussion about one of his responses to another Redditor. The public r/WPDrama subreddit was created in October 2024 as a place to discuss the fallout … Read more

New report claims that ChatGPT Search can be manipulated with hidden text featuring instructions telling ChatGPT Search how to respond to an answer Tests also showed that ChatGPT could be manipulated without the instructions, with just the hidden text. ChatGPT Search Can Be Manipulated With Hidden Text A report from The Guardian outlines how they … Read more

Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) is a service that caches a web page and displays it from a data center that’s closest to the browser requesting … Read more

There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could also decrease ad revenues and web traffic and to informational sites, including to the “lucky” sites that are linked to by Google’s AI research assistant. … Read more

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, so we’ve done the legwork for you. Our complete marketing calendar for 2025 with a template gives you all the … Read more

Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search. Although Pichai did not say Google is de-emphasizing the Google Search box, he did … Read more

A prolific WordPress plugin publisher who has created over three dozen free plugins has released code that other plugin and theme publishers can use to block client’s of Matt Mullenweg’s WordPress.com commercial web hosting platform from using them. What The Plugin & Theme Code Does The plugin was created so that other plugin and theme … Read more

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more