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Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing … Read more
This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on how to write. However, I find the “formula” doesn’t seem to work. Have you found you can’t even to get it to work? Loaded question, … Read more
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play. As SEO professionals, we are tasked with mitigating as many risks … Read more
TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways from the report. Top 10 Takeaways From TikTok’s Report 1. Collaboration TikTok recommends brands partner with a wide range of creators … Read more
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization (SEO). This … Read more
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study found that a substantial 70% of marketing leaders struggle to effectively identify and reach their target audiences across various channels. … Read more
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our … Read more
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions … Read more
Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This … Read more
WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app can now integrate directly with WordPress.com hosting. The new synchronization feature streamlines the process of developing a website on the desktop then pushing it live when it’s ready for deployment. WordPress.com Hosting WordPress.com is a WordPress web … Read more