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Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This … Read more
WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app can now integrate directly with WordPress.com hosting. The new synchronization feature streamlines the process of developing a website on the desktop then pushing it live when it’s ready for deployment. WordPress.com Hosting WordPress.com is a WordPress web … Read more
A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that 47% of social media users find “irrelevant search terms” particularly annoying during online product research. This frustration drives users to Reddit, where they can engage … Read more
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions … Read more
Google has expanded its newly launched 24-hour data view in Search Console by adding the ability to export hourly performance data. This enhancement comes in response to user feedback since the feature’s initial rollout. The announcement, shared on LinkedIn, stated: “Last month we announced the 24-hour view in the Search Console Performance reports, and we … Read more
Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating multiple websites, and some companies struggle to grow their business in foreign countries. Creating effective global websites requires attention to several essential factors to ensure … Read more
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress dominates the market with over 34 million websites and controls 44% of the content management system (CMS) market. Wix runs just over 8 million sites … Read more
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of Google’s homepage, labeling it “another tactic in its long history of tricks to confuse users and limit choice.” She concluded … Read more
Google’s Search Advocate, John Mueller, has provided insights into Search Console’s validation process, addressing how it handles 404 errors and redirects during site migrations. Key Points A Reddit user shared their experience with a client’s website migration that led to a loss in rankings. They explained that they took several steps to address the issues, … Read more
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. … Read more