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The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity in all things. Iconic one-liners work for punny slogans, catchy choruses, witty retorts, and more. But think about how true this is for social media. … Read more

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently … Read more

A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed the rising use of JavaScript, and the tendency to use it when it’s not required. Martin Splitt, a Search Developer … Read more

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary Ilyes remarked that sometimes he doesn’t know what SEOs are talking about. Googlers Question SEO Expertise Martin Splitt discussed meeting … Read more

A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the abstract N-dimensional space. Vectors, as explained in the previous chapter, are crucial for identifying how entities are related and can … Read more

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at how they can harness the platform. To build … Read more

As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the … Read more

Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. The post Wikipedia And SEO: Everything You Need To Know appeared first on Search Engine Journal. Source link

Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with a surprising impact. Google’s Previous Updates Were Big I have been doing SEO for 25 years and have been … Read more

Google’s John Mueller answered a question on Reddit about Googlebot crawling and the completeness of the snapshot. The person asking the question received a response that touched on edge cases and temporal anomalies in crawling. A Googlebot “screenshot” refers to a representation of what a web page looks like to Googlebot. What a web page … Read more