Reddit has always been a tricky platform for brands to navigate. As someone who has been active on Reddit since it launched nearly 20 years ago, I’ve seen firsthand how its fiercely loyal and highly skeptical user base can challenge brands. It is quick to call out anything that feels inauthentic, which has long made … Read more
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the introduction of AI Search, revealing a divide between their ‘nothing has changed’ outlook for SEO and the actual experiences of digital marketers and publishers. Google … Read more
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience … Read more
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then, the anxiety sets in. Where do I start? How do I go from a simple idea, or even … Read more