Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while casting blame on WP Engine for its decision to minimize contributions. The entire statement uses double-speak, pretextual statements and passive-aggressive language to portray itself as … Read more
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience … Read more
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic … Read more
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive. From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a … Read more
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as other industries, you might be in a tough spot trying to figure out how to get it done. No matter … Read more
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making … Read more
Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful Paint (LCP) LCP is a core web vitals metric that measures how long it takes for the largest content element to display in a site … Read more
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance. Privacy updates threw yet another curveball, with third-party cookies trying to fade into the sunset, … Read more
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing … Read more