A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson … Read more
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at tackling disinformation. Google Says No to EU’s Disinformation Code In a letter to Renate Nikolay of the European Commission, Google’s … Read more
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for websites that require thousands, or even millions, of pages to rank for diverse search queries. Ecommerce giants like Amazon or travel websites like Expedia rely … Read more
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, … Read more
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI Domain .AI is a country-code top-level domain (ccTLD), which is distinct from a gTLD. A CCTLD is a two letter domain that is reserved for … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings. Amazon Dominates Google Shopping Amazon ranks in the #1 position for 52% … Read more
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search visibility and user trust. Source link
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for … Read more
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business … Read more