Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, … Read more
Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms … Read more
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress dominates the market with over 34 million websites and controls 44% of the content management system (CMS) market. Wix runs just over 8 million sites … Read more
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries. Critics, including Nate Hake, founder of Travel Lemming, point out how Google overlooks these challenges in its report coverage. Takeaways of Google’s AI Ipsos survey … Read more
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson … Read more
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at tackling disinformation. Google Says No to EU’s Disinformation Code In a letter to Renate Nikolay of the European Commission, Google’s … Read more
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for websites that require thousands, or even millions, of pages to rank for diverse search queries. Ecommerce giants like Amazon or travel websites like Expedia rely … Read more
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, … Read more
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI Domain .AI is a country-code top-level domain (ccTLD), which is distinct from a gTLD. A CCTLD is a two letter domain that is reserved for … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more