Google Podcast Discusses SEO Expertise

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary Ilyes remarked that sometimes he doesn’t know what SEOs are talking about. Googlers Question SEO Expertise Martin Splitt discussed meeting … Read more

An In-Depth Guide For Brands

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at how they can harness the platform. To build … Read more

7 Content Writing Trends For 2025

As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the … Read more

Google Says Temporal Anomalies Affect Googlebot Crawl

Google’s John Mueller answered a question on Reddit about Googlebot crawling and the completeness of the snapshot. The person asking the question received a response that touched on edge cases and temporal anomalies in crawling. A Googlebot “screenshot” refers to a representation of what a web page looks like to Googlebot. What a web page … Read more

What Drama Can I Create In 2025?

Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff discussion about one of his responses to another Redditor. The public r/WPDrama subreddit was created in October 2024 as a place to discuss the fallout … Read more

ChatGPT Search Manipulated With Hidden Instructions

New report claims that ChatGPT Search can be manipulated with hidden text featuring instructions telling ChatGPT Search how to respond to an answer Tests also showed that ChatGPT could be manipulated without the instructions, with just the hidden text. ChatGPT Search Can Be Manipulated With Hidden Text A report from The Guardian outlines how they … Read more